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Self-study · CPD accredited · delivered at the ARIA Academy

CEQ Coaching Methodology Programme

Our CPD-accredited self-study programme explores the neuroscience of coaching and the 7 Coaching Triggers, equipping you to overcome unconscious habits (OUCH!), master open questioning, apply the GROW model and embed a sustainable coaching culture for high performance.

Foundations (modules 1–5) £120 + VAT · Foundations certificateComplete Programme (all ten modules) £195 + VAT CPD ACCREDITED

CEQ Coaching Methodology Programme
10modules
~4½hours, self-paced
3.5CPD hours, Complete Programme
5video lessons
45knowledge-check questions
Overview

What to expect.

Formerly the CEQ Coaching Practitioner Certification, the programme is now delivered through the ARIA Academy, with ARIA, our AI people performance platform, alongside you as you learn and practise. Start at any time and work at your own pace.

Format
Self-study at the ARIA Academy, with ARIA alongside you: video lessons, text from the books, quizzes and spoken practice
Duration
Ten modules, about four and a half hours. Start any time, stop and resume whenever you like
Fees
Foundations (modules 1–5) £120 + VAT with a Foundations certificate, or the Complete Programme (all ten modules) £195 + VAT with the CPD accredited certificate. Introductory pricing until 31 December 2026
Capstone
Record a real conversation and ARIA critiques it against what you have learned. Score well and your certificate carries Distinction
Accreditation
CPD accredited: 3.5 CPD hours and a CEQ Coaching Methodology certificate on completing the Complete Programme
The ten modules
Modules 1 to 5CEQ Coaching Foundations · five modules · ~2 hours 20 minFoundations certificate
→The Human Potential Challenge~5 min

Before we begin, let us ask you two questions we have asked hundreds of times to individuals and groups of managers. There are no right or wrong answers. Just be honest with yourself.

1EQ & Neuroscience~25 min

How the brain works under pressure is the foundation of CEQ coaching: the amygdala hijack and the neocortex.

What you’ll learn
  • How the amygdala hijacks rational thinking under pressure
  • Why self-regulation is the single most important skill for a leader-coach
Video lessonInteractive brain5 quiz questions
2Why CEQ?~15 min

Coaching is a term much used in the world of modern leadership, however when asked to define it we struggle. The biggest problem any of us have in achieving excellence in coaching is that we tend to believe the myths that surround the term itself.

What you’ll learn
  • The 5 Myths of Coaching and why they hold us back
  • The difference between CEQ and traditional EQ
  • The 4 Pillars of CEQ: OUCH!, Promoting Positive Learning, Transparency and Vulnerability, A Grip on Reality
Rich text from the book5 quiz questions
3OUCH! & Calm the FishFree to try~40 min with the practice

OUCH! stands for Our Unconscious Controlling Habits. These are the coaching behaviours that creep in under pressure: closed questions, filling silences (including making statements) and multiple inputs. Recognising them is the first step to changing them. Most of us think we ask good questions, until we hear ourselves back. The data from real coaching conversations reveals patterns we simply cannot see without evidence.

What you’ll learn
  • What OUCH! stands for: Our Unconscious Controlling Habits
  • The three unconscious controlling habits: closed questions, filling silences (including making statements) and multiple inputs
  • Why these habits intensify under pressure and how recording reveals your patterns

This is the module you can try free: one practice round with ARIA and a written debrief, ~40 minutes. Try Module 3 free →

Video lessonInteractive exercise5 quiz questions
4Come From Curiosity, Not Judgement~40 min with the practice

We make our decisions subconsciously and emotionally, then pile in the rational justification afterwards. So if we interrogate people’s motives under pressure, we only get their defensive left-brain answer, never the real reason.

What you’ll learn
  • Why curiosity is “completely irresistible” as a coaching stance
  • The difference between open and closed questions and their impact on thinking
  • How to convert closed questions to open questions
Video lessonInteractive exercise5 quiz questions
5Create Right Brain Thinking~15 min

We ask “what are you going to do?” far too early: this is the Tigger-like energy that makes us follow the “Fire, Ready, Aim” methodology. The left brain banks the first acceptable idea and slams it into action.

What you’ll learn
  • The 5 categories of right brain questions: Possibilities, Emotions, Imagine, Embodiment, Senses
  • Why we ask “what are you going to do?” far too early (Fire, Ready, Aim)
  • The Left Brain Tyrant vs the Right Brain Saviour
Rich text from the book5 quiz questions
Modules 6 to 10The Complete Programme · all ten modules · ~2 hours 10 min more, with the practicesCPD accredited certificate
6SuperListening — Hold the Person, Not the Problem~40 min with the practice

How many times has someone told you they do not want you to solve their problems for them, they just want you to listen? We rarely believe listening adds value, and yet we crave to be listened to ourselves.

What you’ll learn
  • The 3 Levels of Listening: Internal (judgemental), Focused (curiosity), Global (sensing)
  • What to SuperListen for: denial, distracting, softening, deflecting, throwaway comments
  • Why “when the mind moves, the body moves too”: reading non-verbal cues
Video lesson5 quiz questions
7Take People Out of Their Comfort Zones~20 min with the practice

When we hit the edge of our comfort zone on the path to any target, we choose not to go outside. So we have to come up with reasons why we cannot achieve the target, and since we turn all our energy and creativity into these reasons, they are always “perfect” and cannot be denied. We call these “perfect reasons”, and a good coach learns to hear them for what they are.

What you’ll learn
  • How “perfect reasons” (excuses) work and why they always mask a fear
  • The two types of comfort zone: personal and cultural (100% set by leadership)
  • Why making the stretch exciting rather than frightening transforms outcomes
Rich text from the book5 quiz questions
8Get Their Finest Version~25 min with the practice

Both versions of the person, the one who is bogged down and struggling and the one who is passionate and courageous, know what the answer is. But the one who is bogged down is never going to get there. This module teaches you to bring the finest version of someone into the room using Maslow and Dilts’ Logical Levels, and then ask THAT version to solve the problem.

What you’ll learn
  • How Maslow’s hierarchy works inside organisations, and why people can drop down on the slightest uncertainty
  • Dilts’ 6 Logical Levels and how to listen for which level someone is communicating on
  • The technique: bring the finest version into the room at the top 3 levels, then take them back down to solve the problem
Rich text from the book5 quiz questions
9Truly Great Feedback Hurts~35 min with the practice

We simply have to give our feedback honestly and with as much care, in the proper sense of that word of caring for the other person, as possible. Not sanitising it or sugar-coating it as this leaves them confused.

What you’ll learn
  • Why feedback is information (like video replay), not judgement
  • How to help people identify their sabotage patterns and success patterns
  • Why giving feedback in the moment is infinitely more powerful than saving it for a review
Video lesson5 quiz questions
10Embedding: Our Habits and Their Habits~10 min

Once we become aware of the real habits we need to break, once we realise that we have been focussing on the wrong habits, we achieve a new self awareness, and then it is simply practice. And our clumsiness as we practise, our vulnerability as we transparently develop ourselves, will in itself inspire our people.

Rich text from the book
Outcomes

What you will take away.

Two ways to take it

Foundations, or the Complete Programme.

The same ten modules, in two sizes. Foundations is the first five, with its own certificate. The Complete Programme is all ten, finishes with a recorded conversation that ARIA critiques, and carries the CPD accreditation. Start with Foundations and you can upgrade in your first 30 days for the difference.

Modules 1 to 5

CEQ Coaching Foundations

£120 + VAT, one-off
Introductory price until 31 December 2026, then £150

The foundational frameworks and techniques you can use every day: your own state under pressure, the habits you cannot see, and the questions that change a conversation.

  • Modules 1 to 5: neuroscience, Why CEQ?, OUCH! and Calm the Fish, curiosity, right brain thinking
  • Quizzes, reflections and interactive exercises
  • Practise out loud with ARIA
  • CEQ Coaching Foundations Certificate
  • Upgrade to the Complete Programme in your first 30 days, paying only the difference
Foundations certificate~2 hours 20 min
Enrol at the Academy
Recommended
All ten modules

The Complete Programme

£195 + VAT, one-off
Introductory price until 31 December 2026, then £250

Everything in Foundations, then the skills that bring out the best in others: listening beyond the words, stretching people past their comfort zone, and feedback that lands.

  • All ten modules, Foundations plus modules 6 to 10
  • Quizzes, reflections and interactive exercises
  • Practise out loud with ARIA
  • One full Record & Critique of a real conversation: the capstone
  • CPD accredited CEQ Coaching Methodology Certificate, 3.5 CPD hours
CPD ACCREDITED~4 hours 30 min
Enrol at the Academy

Complete Programme and Coaching, £495 + VAT: everything in the Complete Programme, plus a 90-minute one-to-one with a CEQ coach and three months of the full ARIA platform. See all three options at the Academy →

Try it free

Try Module 3 free before you start: OUCH! and Calm the Fish.

Module 3 is where you meet ARIA and your own habits, live, in a real conversation. If it lands, the rest of the programme is waiting at the Academy.

One practice round with ARIA and a written debrief. ~40 minutes.

  • Free sign-up with your first name and work email
  • No card and no password
  • 30 days’ access
Try Module 3 freeThe full programme is ten modules, six practice rounds and a CPD certificate, from £195 + VAT.

“I have never participated in a personal development event that had such a positive impact upon my leadership behaviour.”

David Frost, Group People & Organisational Development Director, Dole plc
Meet the facilitator

Who you will be working with.

Gareth ChickGareth ChickPartner · Programme designer

Gareth has an outstanding track record as CFO, CEO and Chairman in both public and private companies, including private equity. He is a highly sought after consultant working in major corporations around the world; one of the UK’s top Executive Coaches (200+ senior executives including FTSE100 and Fortune 500) and the designer of class leading management training programmes (6,000+ managers across 25 countries).

Meet the whole team →

Get in touch

Start the programme at the ARIA Academy.

Enrolment, payment and the programme itself all live at the ARIA Academy. Self-study, start any time. If you would like to talk it through first, or are considering it for a team, one of the team will come back to you.